Home Language Training Target the business language skills your employees need for success

Target the business language skills your employees need for success

by Rosetta Stone
Diverse group engineers meet leadership team

Companies that develop an effective employee training program centered on specific business language skills list improvements to employee engagement, collaboration, and retention, as well as greater opportunities for expansion. In an area as vast as language, it’s impossible to cover everything. By prioritizing the language skills needed by your employees and enabling them to curate a custom language learning experience, Rosetta Stone for Enterprise is the most powerful way to grow effective multilingual teams and amplify business success.

Professional development opportunities boost employee retention

In the age of “quiet quitting,” employees are actively looking for places of business where they are able to sharpen their current skills and develop new ones. Creating a professional development program that highlights a robust employee language training opportunity is a fantastic way to both engage employees and develop internal talent, poised to support the growth of your business. 

How can I help my employees learn a language for work?

Rosetta Stone for Enterprise delivers multi level courses in 24 languages using highly effective strategies to build language awareness, competence and confidence. It provides your employees with both everyday, business and industry-specific language skills they can quickly and confidently apply in their specific workplace setting. 

Perfected over the course of three decades, Rosetta Stone for Enterprise is a web and app-based training solution that has empowered millions of multilingual professionals to bolster growth, expansion and performance in over 12,000 organizations worldwide.

Choose a corporate language training solution that’s proven to deliver long-lasting results

While some language learning apps fall short for corporate learners, Rosetta Stone for Enterprise provides business language skills tailored to fit a myriad of professionals, working in varied roles and industries. Its systematic language learning approach produces effective, long lasting results with an emphasis on confidence and spoken fluency. 

Make language training accessible for everyone

Follow through on professional development opportunities is always a prime consideration for employees balancing a demanding workload. Rosetta Stone for Enterprise gives corporate learners a training structure that works in unison with their busy schedule. Web and app-based training can be completed any time, from anywhere and on any device, giving employees the flexibility to learn at their convenience. A clear reporting dashboard provides insights for leaders on learner engagement and completion. This holds learners accountable for their professional development and means that manageable goals can be incorporated into employee performance objectives.

Provide the business language skills needed by employees in varying roles and with different professional responsibilities

Whether you are looking to train 100 employees or 10,000, Rosetta Stone for Enterprise offers courses to match the communication needs of every individual in your organization. 

The vast range of content and languages takes account of different learning objectives and levels, delivering a personalized learning experience to each employee. Whenever they select a new target language, an initial evaluation will assess your employees’ current level and objectives, and place them accordingly. Rosetta Stone Foundations (CEFR pre-A1 – B1) delivers structured language training for learners with limited or no prior experience of the language. Once they reach CEFR B1 level, they are placed in Rosetta Stone Fluency Builder to master the specific areas of language that apply to their workplace role and industry.

Immersion is the best way to build foundational language knowledge

Rosetta Stone Foundations for Enterprise approaches language training through guided immersion. The structured program systematically builds language awareness and vocabulary by presenting contextual images to explain new words or concepts. It mimics natural language acquisition and, rather than relying on memorized phrases, equips learners to manipulate and apply language in real-world and work-related situations.  

Provide flexible content to target specific business language skills

With the fundamentals under their belt, employees gain access to the Fluency Builder component of Rosetta Stone for Enterprise. Here, learners at levels CEFR B1 – C1+ select courses to align with their professional role, interests and industry. 

Content in Rosetta Stone Fluency Builder is adjusted to the correct learning level for each employee so that progress remains consistent. The vast selection of learning topics become progressively challenging as learners build proficiency in their target language. Language courses at each level cover general business competencies such as writing emails and presentations, conducting phone calls and meetings, and mastering clerical and leadership skills. They also cater to specific roles (human resources, administration / secretarial, sales, marketing, team leadership, and customer service) and industries (finance and banking, insurance, IT and telecoms, engineering, law enforcement, legal, architecture and construction, healthcare, education, travel and hospitality, energy, aviation, and automotive engineering). By selecting the courses that are most relevant to their everyday work, employees curate a learning experience that builds the skills and language they need to perform at work.

Allow each employee to craft their own language learning experience

The following examples provide sample pathways for Rosetta Stone for Enterprise learners in various industries. Regardless of their role within the company, learners are not limited in the scope of content they can choose, and are able to extend and enrich their own learning program so that it best serves their needs. Nonetheless, in some cases companies provide guidance to their staff on course content that should be covered to fulfill predetermined professional development needs.

Here are some examples of how business language training can empower employees in different roles:

Business language skills for remote customer service providers and account managers

For employees providing customer service over the phone, there are courses that cater to phone call etiquette and technique. For example, in American English, a progressive course is offered in phone skills via levels B1, B2 and C1. An account manager or customer service executive could pair these courses with the customer service content, and add industry specific courses to create an optimal personalized learning pathway with the vocabulary and skills they need to perform at work. 

Business language skills for customer facing teams

In industries such as hospitality and banking among others, employees are required to provide in person support to customers from diverse backgrounds. Since the customer experience hinges on impeccable service and clear communication, it’s important for customer-facing teams in these industries to be able to express themselves politely and clearly, understand customer concerns / requests, and deliver information in a concise manner. Rosetta Stone for Enterprise includes an extensive series of employee language training units focused on mastering the communication skills to speak to clients with confidence in multiple languages, manage requests and complaints, and deliver the information they need either verbally or in writing.

Language training for construction, manufacturing and automotive teams

Effective communication improves safety in the workplace (particularly crucial for employees operating heavy machinery) and enhances workflows. It also results in clearer reporting of hazards or concerns. In industries such as manufacturing, engineering and construction a small mistake can have a major impact, and even cause liability issues. Employee language training can not only improve workplace collaboration and output, but help to ensure your multilingual employees feel confident, empowered and safe in their place of work.

Rosetta Stone for Enterprise prioritizes spoken fluency 

Since verbal communication is the lynchpin to effective workplace collaboration, the methodology in Rosetta Stone for Enterprise places particular emphasis on spoken fluency. The proprietary TruAccent speech recognition software aligns learners’ pronunciation with that of native speakers. 

Employees build confidence knowing that their pronunciation is authentic and that they’re communicating clearly.​​ Most speech-recognition tools simply detect what word a student says, but Rosetta Stone’s TruAccent speech engine takes it a step further. It uses data from millions of native speakers to accurately analyze the nuances of each learner’s pronunciation and then enables them to perfect their pronunciation through immediate feedback and repeated practice. 

When pronunciation practice is combined with unlimited access to live tutoring, it accelerates spoken fluency and enables your employees to converse in real time and be clearly understood in their target language.

Unlimited Live Tutoring provides the catalyst to spoken fluency

Live tutoring is available for organizations looking to accelerate language learning and provide additional opportunities for employees to work on speaking. Unlimited group and one-to-one sessions enable employees to connect in real-time with expert native speakers and receive personalized guidance. Learners are automatically placed in classes at the right level and can select topics which align with course content (Foundations learners) or center on specific business language skills (Fluency Builder learners). Not only does this guided practice accelerate speaking confidence, it also builds fluency and understanding. 

Language training promotes inclusivity in the workplace

In an increasingly competitive international marketplace, multilingual workforces provide optimal services for customers. They also provide alternative perspectives that can help to inform messaging and promote global business success.

Diversity, equity and inclusion (DE&I) initiatives are a crucial aspect of any modern day workplace culture. Intentionally equitable hiring policies have increased racial, ethnic, cultural and linguistic diversity in workplace communities. Along with the benefits of a multicultural workforce, comes the challenge of ensuring every individual feels fully empowered and engaged at work. Creating an inclusive workplace where employees from all backgrounds are able to thrive and contribute enables organizations to improve employee satisfaction and build upon the global impact of their brand. 

For companies looking to prioritize DE&I, employee language learning programs can raise cultural awareness and acceptance as well as helping on a practical level to improve communication in the workplace. Interpersonal issues based on cultural bias, or the miscommunication of information can put companies at risk of discrimination charges, and can quickly escalate to tarnish the brand, affect employee and customer satisfaction. 

Ready to implement effective language training across your organization?

With a powerful tool like Rosetta Stone for Enterprise, creating a dynamic and democratized employee language training program is easy. By recognizing the impact of language learning on your employee’s well being and the health of your organization, you’ve taken a first important step. Find out more about Rosetta Stone for Enterprise by connecting with us for a full demonstration, or to consult with one of our language training consultants about how to advance communication in your organization.

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